The price of Czech beer is increasing, and non-alcoholic beer is taking a bigger slice of the market

Czechs have become more health conscious in recent years, and non-alcoholic beer has taken off

Samantha Tatro

Written by Samantha Tatro
Published on 01.09.2020 09:32 (updated on 01.09.2020)

You may soon pay more for your next pint of beer.

That’s because the price of beer across Czech Republic has been increasing, and shows no signs of slowing down, according to a published report. 

Plzeňský Prazdroj, a popular brewery in Plzen and the market leader, announced their standard increase in prices this week. It’s likely that other, smaller breweries will follow in their footsteps.

But despite rising prices, Czech residents continue to consume beer. In 2019, according to data from Eurostat, Czech breweries produced more than 29.2 billion Crowns worth of beer.

Ten years earlier, in 2009, the total value of beer produced in the Czech Republic was 26.6 billion Crowns.

Non-alcoholic beer has become a growing part of the beer market, as well. In 2014, the value of the non-alcoholic beer market was just 870 million Crowns. By 2019, it had grown to 1.85 billion Crowns. The value of the production rose from 3.2 percent in 2014 to 6.3 percent in 2019.

Czechs have been shifting to non-alcoholic beer choices as they become more health-conscious; non-alcoholic beer represents a less-harmful option to their traditional favorite choice. As the market grows, the non-alcoholic beer options continue to taste more and more like normal beer, too.