For car-owning expats, crossing borders in the name of fashion and food is a typical weekend activity. Those who rely on public transport must hop a train to Germany or settle on the local selection – until now.
Primarklovers.cz founder and owner Ondra Tyleček says that the Czech love of the Irish discount fashion chain, and his family’s 25-year history in the tourism industry, inspired him to launch his travel service in late 2015.
“I simply realized that Primark is a beloved brand to many Czechs and as there’s no Primark in the Czech Republic, there is a strong demand for a service that gets you to their nearest store.”
Despite the fact that the Czech Republic was named an attractive company for retailers by international real estate group CBRE last year, placing eleventh among its target markets, many locals still find it lacking in selection of clothing stores.
The company hires a coach, allowing it to make its own schedule, and sells one-day tickets to Dresden starting at 349 CZK round trip.
“You can do it cheaper if you take a car and ask at least three friends to join you and split costs, but you will also have to organize it, find a parking spot, pay for it, and you can’t have beer or take a nap on your way back.”
Tyleček notes that a number of customers who have traveled with them are foreigners (the service is Eng-friendly), many reflecting Primark’s typical fan base.
“Our typical customer is a young woman with one or two friends. They sometimes take their boyfriends or husbands, but mostly it’s a bunch of girls.”
Given that Prague was also determined by CBRE to have the “most developed high street” in Central Europe, does Tyleček see a strong future for his shopping trips?
“The kinds of clothes sold here are similar to what you find in Prague but not the same. If you want something different from what your friends wear (and that’s important to many people), Dresden is a good choice.”
The next Primarklovers bus departs from Hlavní nádraží on Jan 30; a Valentine’s Day special (299 CZK round-trip) is being offered on Feb 13. For details visit www.primarklovers.cz.