Czech Farmers Launch Virtual Market

The Czech Republic’s first-ever online farmers' market lets you click your way to farm-fresh food that you can pick up locally
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The discussion about food quality in Czech supermarkets is ongoing – even the citys popular farmers market tend to come under occasional scrutiny for false labelling.

A newly launched service aims to give customers increased certainty about the origins of their food.

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As reported in Hospodářské noviny last week, a group of fourteen Czech farmers and producers have banded together to create Nákup z farmy (Purchase from Farms) an online farmers market that will have 1,700 pick-up stations across Bohemia.

Tomas Němec, whose dairy farm Němcova Radonice is largely responsible for the project, told HN: “We cooperate with producers who we have complete confidence will fulfill our requirements.”

Products must meet strict quality criteria, contain no artificial additives, chemical dyes, or preservatives. Mr. Němec added that the group is comprised of tightly defined suppliers who work within traditional methods and technologies.

Proponents say that the new service will not only benefit consumers; farmers are not bound to wholesale intermediaries and their pricing dictates and volume requirements.

Additionally the venture is unique for selling only items that have been manufactured, from raw material to finished product, by a single producer and delivering those foods to customers through farmers market trucks conveniently stationed around Prague.

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The modest selection includes meat, dairy, and produce (although our initial browse saw the fruit and veg page empty with a note on seasonability).

A sampling of prices: a 1kg farm-raised chicken is 140 CZK; a 480g beef striploin is 280 CZK; 1l of milk is 28 CZK; half a dozen eggs is 27 CZK. Other interesting items we spotted were juices, microbrew, bread, and even farm-fresh ice-cream.

Have you tried this service? Let us know your thoughts.


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