The Museum of Senses has opened just off Wenceslas Square at Jindřišská 20 in a building owned by the Baťa shoe family.
The founders of the museum say the space will offer visitors the chance to enter a world of sensations and optical illusions, an experience that aims to awaken the “untapped abilities of the human brain.”
A tour of the museum takes approximately 60 minutes with trained guides leading museum-goers through a maze of different exhibits and experiences—including an Ames room where one can shrink or grow in a matter of seconds, and an “Infinity Disco Room” a visual feast of colors, scents, and reflections—though visitors are allowed to explore at their own pace.
Other sensory exhibitions include head on a platter, an inverted room, sound zone, and bed of nails.
Vedran Hirtz, one of the three owners of the project says: “We have been planning this museum since we first visited Prague in 2015 and realized that the city, with its own history of magic, illusion, and excitement, would be the perfect place to open our next venture.”
After Prague, a museum is planned in Bucharest; the opening is slated for the beginning of December. Additional European locations will follow.
Entrance to the museum is 290 CZK with special rates available for groups, schools, and other entities. Visit muzeumsmyslu.cz for additional details.
Currently, another exhibit devoted to optical illusions is also taking place in Prague: Illusorium at the National Technical Museum is curated by the Institute of Psychology, Czech Academy of Sciences.
The interactive exhibition presents more than twenty optical illusions geared toward teaching visitors about the general principles of visual perception. It runs through December 31, 2017.