Some tantalizing billboards have popped up in Prague’s Smíchov district; tantalizing that is if you’re a fan of American Tex-Mex fast food chains – and international travel.
But before your mouth starts watering for the authentic taste of a Chalupa Supreme, hold onto your diablo sauce: the billboards are part of an ad campaign for a Taco Bell opening in Bucharest, Romania.
That’s right, Romania. As explained by AdWeek:
“Taco Bell…is arriving in the Romanian capital of Bucharest before many other neighboring Eastern European cities. In fact, when the Bucharest location opens in October, it will be the only Taco Bell in a 750-mile radius.”
Ad agency McCann dreamed up the gimmick to promote the new location with ads in Budapest (396 miles away); Vienna (518 miles away); and right here in Prague (644 miles away).
“Anybody from the region can enjoy a Crunchy Taco, a Fajita Burrito or a tasty Quesadilla from Taco Bell and visit Bucharest at the same time. It’s only a flight away. Or a slightly longer drive. But hey, you get plenty of time to enjoy the view,” the agency said in a press release.
With the recent opening of a Pizza Hut in the food court of Prague’s Palladium Mall and the news yesterday that Czechia is one of the most unhealthy nations in the world, maybe the country can do without the added temptation?
While many of us will remain satisfied with the handful of great Mexican restaurants and taco trucks the Czech capital has to offer (and even the not-so-great ones which serve up decent Czech Mex in a pinch) there’s still one group of locals who would like to get their Cheesy Gordita Crunch on.
Facebook group Czech Taco Bell, boasting 81 followers and counting, aims to get the restaurant (owned by the same parent corporation, Yum! Brands, as Pizza Hut and KFC) to broaden its consumer base, asking Praguers to support their campaign “for the good of Mexican food in Prague.”
Before you go crossing borders to satisfy your crunchy-taco cravings, see here for some Prague Mexican food options.