Fidorka, the popular disc-shaped chocolate treat produced by Czech company Opavia, can be seen sticking to objects throughout the Czech Republic this month.
According to the website magnetickafidorka.cz, the chocolate treat wrapped in foil now features the “world’s first magnetic packaging.”
A video on the site details the various uses for having a magnetized chocolate disc, such as displaying it to your fridge, picking up staples, or just sticking it on a metal object when you need an extra hand.
Of course, magnetic Fidorka won’t really be sold in stores – they’re part of an April Fools’ Day promotion.
But the company has actually produced 6,000 magnetic discs, which can be seen stuck to objects across the country this month.
It’s more of an advertising campaign than an April Fools’ Day joke, but it’s the best local gag we’ve come across so far this year.
A few other (presumed) jokes from across the Czech media this year:
- Škoda to market a new snowmobile SUV, says company PR.
- In the UK, meanwhile, the Czech car manufacturer has unveiled new umbrellas for dogs.
- Slevomat is selling real-life “fans” to attend your events (5 fans for a mere 850 CZK.)
- The EU will be regulating jokes that cannot be easily translated, says iDnes.cz.
- Reflex claims that Prague will name a street after Chinese President Xi Jinping.
- Zoo Dvoře Králové will be getting that panda that was supposed to go to Prague, according to Aktulane.cz.
- And over at Mapy.cz, a new graphic overlay shows users the best of what the country has to offer – including a Chinese Flag atop Prague Castle:
“After many complaints and laments, we have simplified our complex maps. You can finally plan your trips in peace on a picture map that shows everything important that our crafty piece of our Planet offers.”