A Jágr lager? You betcha.
Canadian microbrewery Block Three Brewing has come up with an inventive name for the company’s first-ever lager, a Czech-style pilsner.
It’s a “Jaromir Czech Jagr.” Bottles of the beer feature a caricature of the hockey legend’s mug, complete with trademark mullet.
— Block Three Brewing (@BlockThree) June 11, 2016
“Being fans of hockey, the name just sort of came to us, so we decided to roll with it,” Block Three co-founder Graham Spence told NHL.com.
“I think the only complaint we have heard about the beer is that we didn’t make it 6.8 percent.” Jágr has worn #68 throughout his career.
This isn’t the first Jágr-branded consumable. Believe it or not, in the 1990s the hockey star briefly had his own brand of peanut butter: